Meet
Shahriar Mahmud Rizvi
Your Trusted Digital Marketing Expert
Marketing professional with over 5 years of experience in digital marketing, performance campaigns, marketing analytics, and administration. Proven track record of developing and executing strategic marketing plans within the FinTech, eCommerce, energy, and real estate industries. Skilled in managing large-scale campaigns, CRM systems, and cross-functional teams, leveraging data-driven insights to optimise ROI, increase brand visibility, and support organizational growth.
Hi, this is Shahriar!
Partner with me and implement strategies that yield tangible results. Let's create a customized marketing plan tailored to your business needs.
My Journey
Oct 2023 - May 2025
Energy4UK Ltd, United Kingdom
Marketing Coordinator
- Developed and executed a full marketing strategy, contributing to a 34% sales increase in 2024 by optimising digital channels and performance campaigns.
- Launched a new website and CRM system to streamline marketing, sales, and operations, improving lead nurturing and customer journey tracking.
- Delivered lead-generation campaigns via email, PPC, and events, consistently meeting and exceeding lead targets.
- Introduced new services and a referral program, which contributed to 34% sales increase
- Established strategic corporate partnerships and led joint marketing initiatives to drive mutual growth and brand visibility.
Sep 2021 - Sep 2022
Daraz (Alibaba Group), Bangladesh
Performance Marketing Manager
- Led end-to-end performance marketing for HungryNaki and Daraz, contributing to $37M in revenue during the FY22 11.11 campaign and a 16.5% market share increase in Bangladesh.
- Managed monthly paid media budgets up to £300,000 across Meta, Google, TikTok, RTB, and LinkedIn, executing highly targeted campaigns for acquisition, retargeting, and brand growth.
- Improved ad conversion rates by 30% and reduced CPA by one-third through strategic A/B testing and retargeting using Olympus, Adjust, and GA4.
- Implemented a KPI framework (CPM, CPA, CAC, DAU, MAU), boosting ROAS by 20% through data-driven optimisation.
- Designed and launched a full-funnel audience strategy, increasing lead quality scores by 40% within six months.
- Delivered structured reporting (weekly to yearly) to regional leadership, shaping budgeting, performance reviews, and strategic planning.
Sep 2018 - Sep 2021
Progoti Systems Ltd, Bangladesh
Assistant Marketing Manager
- Managed both offline and online marketing from planning to execution for its two FinTech product SureCash & TallyKhata, achieving an industry-leading £0.8 CPI.
- Oversaw social media management, website development, content management and end-to-end digital campaign execution.
- Provided creative briefs and coordinated of content creation aligning with creative team, agencies and influencers.
- Collaborated with analysts on cohort, churn, and performance analysis to enhance user acquisition and retention.
- Strong ASO and curated audience targeting led to 1 million app users less than a year & got well recognized by the management for this commendable achievement.
- Provided data-driven insights using KPIs (DAU, WAU, MAU, CTR, Quality Score), contributing to strong user base.
Apr 2018 - Sep 2018
BTI Ltd, Bangladesh
Senior Brand & Marketing Executive
- Initiated, planned, and executed ATL marketing campaigns, including media buying and public relations.
- Managed budget allocation for ATL marketing, ensuring efficient utilization.
- Maintained liaison with PR agencies, media, and relevant contacts to secure optimal advertisement rates and PR leverage.
- Managed to build corporate partnerships, signed agreements, and executed collaborative marketing initiatives.
Sep 2015 - Apr 2018
Bikroy.com Ltd, Bangladesh
Senior Sales Executive
- Established strong and long-term relationships with existing clients
- Build & maintain customer database to evaluate potential customers
- Expand business from existing active clients by continuously proposing customise business solutions
- Collaborating to maximise revenue by up-selling and cross-selling different product/solution of Bikroy.com
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